Strategic Consultancy
We develop strategic consulting projects for brands, including scientific and communicational, in order to build solid brands with distinctive proposals.
- Skills Analysis and Mapping
- Branding
- Packaging
- Positioning
- Brand architecture
Health Communications
We tailor communication solutions which connect healthcare brands to a variety of different audiences and goals.
- Professional and Corporate Advertising
- Congresses, Symposia, Events
- POS
- Digital Marketing
- Scientific Content
- DTC/DTP Advertising
- Promotional Marketing
Integration of Health Communication Channels
Development of customized action plans that combine different disciplines, media and communication channels, leading to the engagement of the various targets, via a multiplicity of strategies.
- Mass media advertising, TV, radio, graphics
- POS optimization
- E-detailing and e-congresses
- Professional Technological Platforms
- App design
- Product Placement
- E-mail Marketing
- SEO, SEM and SMO
- Advergaming
Advertising
- Strategic consulting
- Graphic and corporate identity
- Mass media, BTL and online
- Medical visits
- Direct marketing
- Branded content
- Disease Awareness
- Media Planning and Purchasing
- Video
Digital
- Websites
- APPs
- UX
- SEO
- Social Media
- Technology at events
- CLMs
- eHealth & Innovation
- Veeva Partner - Level 4
Patients
- Multi-channel involvement programs
- Patient education
- Caregivers Training
- Pathology monitoring and follow-up APPs
- Healthy habits promotion
- List of Patient Associations
Scientific Services
- Scientific content
- Scientific publications
- After-sales studies
- Training platforms
- RV and MSL training
- On-going training courses with accreditation
- Scientific clerical services
- KOL management
- Advisory Boards
Events
- Scientific symposia and conferences
- Stands
- Street marketing
- Internal events
- Team building
- Rebroadcast by streaming and interactivity